Agreement sets the stage for enhanced traffic management coordination in Greater Dallas area.
Q-Free, a global leader in mobility solutions for smart city infrastructure, today announced that in collaboration with partner Texas Highway Products, Ltd. it has won a significant contract to provide 240, 2070LDX ATC controllers along with the highly regarded MAXTIME® intersection control software to the city of Plano, Texas. The contract, which was secured through the North Central Texas Council of Governments (NCTCOG) TxShare Cooperative Purchasing Program, replaces all the traffic controllers previously provided by a competing vendor and will bring advanced traffic management capabilities to intersections across the city.
As one of the fastest-growing and most vibrant suburban areas in the Dallas-Fort Worth metroplex, Plano is home to a bustling residential and business community. With an estimated population of over 300,000 people, the city plays a vital role in the region’s economic growth. Located northeast of Dallas, Plano is adjacent to other key cities in North Central Texas and serves as an essential business hub. The upgrade to Q-Free’s ATC controllers ensures that Plano’s roadways, on frontage roads and at interchanges along President George Bush Turnpike and Sam Rayburn Tollway, can efficiently manage traffic flow for the city’s residents and business commuters.
Q-Free CEO Mark Talbot emphasizes that the company’s solutions are designed for seamless interoperability across vendors, making this deployment especially impactful for North Central Texas. “Taken on its own, this is a significant agreement, but the potential to alleviate cross-jurisdictional congestion—during normal hours, peak travel times, and regional emergencies—is profound.”
Giovanni de Vivo, President of Texas Highway Products agreed: “Drivers don’t stop when they cross jurisdictions, and traffic management shouldn’t either. With MAXTIME, Plano’s engineers have the tools to develop more sophisticated timing plans, especially at challenging intersections near hospitals and overpasses, ultimately making roads safer for drivers and emergency responders alike.”
This latest contract reinforces Q-Free’s position as a leading provider of innovative traffic solutions, with the company’s technology now supporting a growing number of cities in North Central Texas. Q-Free and Texas Highway Products currently have solutions deployed in Dallas, Garland, Richardson, and McKinney. Talbot said, “As more communities in Texas and beyond look to leverage intelligent traffic management networks, we will be there with interoperable, value-driven, and transformative solutions.”
For more information on Q-Free ATC controllers or MAXTIME software suite, visit https://www.q-free.com.
About Texas Highway Products
Texas Highway Products has been the trusted distributor for Q-Free in Texas for over a decade, delivering industry-leading traffic management solutions to municipalities, DOTs, and traffic professionals. As a long-standing partner of Q-Free, Texas Highway Products provides cutting-edge hardware and software solutions, including advanced traffic signal control, adaptive signal technology and hardware. With a commitment to innovation, efficiency, and roadway safety, Texas Highway Products works closely with agencies to optimize traffic operations and drive the future of intelligent transportation.
About Q-Free
Q-Free is a global leader in intelligent transportation systems, spearheading innovative solutions for tolling, traffic management, and active transportation. Embracing innovation and harnessing the power of technology, we address daily mobility challenges, shaping a future where people, goods, and data travel safely, efficiently, and sustainably.
With a four-decade legacy, Q-Free’s vision extends beyond geographical boundaries, serving customers worldwide in Europe, Asia, Australia, and the Americas.
To learn more about how Q-Free is shaping the future of intelligent transportation, visit www.q-free.com or connect with us on LinkedIn.